To seduce the Russian men on the shaving front, BIC went up close and personal to understand their needs and tailor a solution that fits like a glove! Thomas Brette, General Manager of the Shaver Category at BIC, has the details and answer 4 questions about BIC’s strategy to adapt to local markets and offer the right product at the right customer. Made To: https://ift.tt/2HSnm9x / LinkedIn: https://ift.tt/2rlonMq Twitter: https://twitter.com/BICGroup / Instagram https://ift.tt/2HO7cy1
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